The Why Behind Finovo

Built to be different.

Finovo is built to sit close to leadership and the numbers, supported by a network of specialists when deeper execution is needed.

How Finovo Is Structured

A Boutique Team by Design

Finovo is not a large agency with multiple layers of account management. It’s a focused growth consultancy led directly by its principal and a small core team, with a flexible bench of specialists brought in as needed.

This structure exists to:

Matt Haghighi

Founder & Principal Consultant

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Matt leads Finovo’s work with advisory and service organizations that want more reliable growth from the effort they’re already investing. He combines the mindset of a consultant with hands-on marketing and product execution, giving clients a bespoke, concierge-style approach.

After graduating from UC Irvine, he launched Amity Capital to make investing more accessible for younger investors. He was later recruited by Betterment to help increase B2B adoption and build tools for wealth management firms to quickly launch on the platform, and went on to spearhead digital strategy at AdvicePeriod.

In 2017, Matt founded MasonPay, an app that created custom payoff plans and helped more than 5,000 users pay down over $40 million in credit card debt—contributing to greater financial literacy and freedom. He has been recognized as one of InvestmentNews’ youngest 40 Under 40 honorees.

Today, Matt uses his founder-operator experience to help leadership teams:

Build and tune growth engines that tie directly to P&L and long-term goals.
Grow advisory and financial services firms, as well as other complex service businesses, where growth is constrained by long sales cycles, regulation, or capacity bottlenecks.
Design and simplify the commercial and technology stack so leadership can see what’s happening and make better decisions across teams.

Outside client work, Matt supports initiatives like Operation Santa Claus and Second Harvest Food Bank of Orange County and offers pro-bono marketing support to small businesses and nonprofits in his community. He’s also a long-suffering, but loyal LA Clippers fan.

Extended Team & Collaborators

Specialist Support When Needed

Finovo keeps core strategy and growth work close to its core team but doesn’t try to do everything in-house.

When engagements call for deeper expertise, Finovo draws on a small network of trusted collaborators in:

The principle is simple:

Finovo owns growth direction, prioritization, and coordination; specialists support execution in focused areas as needed.

How Finovo Works With Your Team

Working Alongside Your Existing Team

Finovo is designed to complement the people you already have—not replace them.

Depending on your structure, Finovo can:

Work with leadership on growth decisions and tradeoffs
Coordinate with marketing and sales teams on process changes and campaigns
Collaborate with operations and finance to ensure growth plans match capacity and economics
Interface with existing agencies or vendors to align their work with the broader growth plan

The aim is a clearer, more coordinated approach to growth with clear metrics to determine how success will be measured.

How Finovo Engages

Engagement Model

Most relationships start with a Growth System Audit to understand how growth works today, then move into an ongoing partnership if continued support is valuable. Specialists are brought in only when specific execution needs arise.

Start with a Growth System Audit to understand how growth works today

Move into an ongoing partnership if there is value in continued support

Bring in specialists for specific execution needs as required

Next Step

Interested in working with Finovo?

Let’s schedule a short conversation focused on your current growth challenges.

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