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Web + Brand

A brand and website that match the firm you are now.

Prospects check your website before they ever call. We design brands and sites that hold up to that look, then host and maintain them so they stay that way.

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What we hear

Prospects look you up before they ever call.

“Our site doesn’t look like the firm we are today.”

“We can’t change a sentence without calling a developer.”

“Prospects look us up, then go quiet.”

A brand that fits, and a site your team can run.
How it works

From brand to launch, in four steps.

  1. 1BrandPositioning, look and voice agreed with your team.
  2. 2DesignKey pages designed and reviewed with you.
  3. 3BuildBuilt on a platform your team can update, connected to your tools.
  4. 4Launch and careHosted, secured and kept up to date, or handed to your team.
Before and after

Refresh what clients recognize, or rebuild from the ground up.

A rebuild starts from positioning and creates a new mark, palette, type pairing, voice and home page.

Beforehaldenrowe.com today
NameHALDEN & ROWE ADVISORY GROUP
MarkClip-art columns
TypeAaTimes New Roman and Verdana
ColorRoyal blue, gray, burgundy
ImageryStock skyline photo
Home pageBanner, three boxes and a sidebar
Voice“Committed to excellence”
RebuildSame firm, new identity
NameHalden & RoweShortened
MarkA horizon at first lightNew
TypeAaFunnel Display with Funnel SansNew
ColorHarbor blue, brass, linenNew
ImageryCustom landscape illustrationNew
Home pageSplit hero, service rows, insightsNew
Voice“Clear advice for decisions that last”New
What we do

A brand, a website and the hosting behind them.

Brand identity
Positioning and messaging Logo, type and color system Guidelines for decks, documents and the web Templates your team can reuse
A refresh or a full rebuild, on its own or alongside a website. Talk about brand identity
Website design
Custom design for your firm, never a template Built on WordPress, a static site or Shopify Your team updates it without a developer Connected to CRM, analytics and scheduling
Works with a new brand identity or your existing one. See website design
Enterprise-grade hosting
Security monitoring and managed SSL Daily backups, kept for 30 days Updates tested on staging first A dedicated option with its own infrastructure
See hosting plans
Our stack

Three platforms. We pick the one that fits.

Whatever the platform, the site and its content are yours.

Sites connect to HubSpot, Salesforce, Microsoft Dynamics 365 or your own CRM, if you use one.
WordPress
Best forContent-rich sites that change often: insights, team pages, events and resources.
What you getA custom theme designed for your firm, an editor your team can use, and connections to your analytics, scheduling and client records.
Who updates itYour team, or our team as part of hosting and maintenance package.
Enterprise-grade hosting

Hosting that keeps the site you paid for fast and safe.

We look after your site once it's live, so it stays fast, secure and up to date while your team gets on with the work.

See hosting plans
Firewall and threat detection Malware scanning Daily backups, kept 30 days Updates tested on staging SSL certificates included Migration included
Questions

What firms ask about brand and web.

No. We can design the site on your current brand, or create a new brand identity alongside it.

A refresh keeps your name and the equity in your mark and modernizes the type, color and pages around them. A rebuild starts from positioning and creates a new identity. We recommend one after a short look at your current materials.

WordPress for content-rich sites, a static site when speed and security come first, and Shopify only for e-commerce. We recommend one once we see how your team works.

Yes. We train your team on the platform we build your website on.

No. Hosting is optional. Your site and content are always yours, and plugin licenses are included while you host with us.

We build a compliance review step into anything that goes out, by default, with disclosures and archiving where your firm needs them. If your firm works differently, we set it up your way.

Let's get to work

Make the first impression count.

Your brand and website are often the first thing a prospect sees. Let’s make sure they reflect the firm you’ve built.

Get Started Schedule a Call
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