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Brand identity

One clear story and one look, everywhere your firm shows up.

A brand that says what makes your firm different and earns trust at first glance, so every pitch, page and proposal feels like it came from the same place.

Companies that have trusted us.

Lone Pine CapitalGoldman SachsChaseBetterment for AdvisorsVaynerXSageViewCARFCUOrcosa
See it in use

One firm, three possible brands, and how each one looks on a real pitch deck.

H&RHALDEN & ROWEAdvisory CrestClassic serif, measured voice AaCormorant Garamondwith Source Sans 3 Oxblood, ivory, antique gold, charcoal “Considered counsel for the decisions that define a firm.”
halden&rowe MeridianGeometric sans, precise voice AaJostwith IBM Plex Mono Cobalt, ink, paper, lime “Every decision gets a clear plan and a clear owner.”
Halden & Rowe HearthWarm grotesk, personal voice AaBricolage Grotesquewith Source Serif 4 Forest, clay, oat, sage “We sit on your side of the table, for as long as it takes.”
What you get

A brand your whole firm can stand behind.

A strong brand makes every conversation easier: clients understand what you stand for before you say a word, and remember you after you’ve left the room.

Positioning and messagingWho you serve, why clients choose you, and the key messages marketing, sales and client service use every day.
Logo, type and color systemA logo in every format you need, with type and color that work in print, on screen and on a slide.
GuidelinesHow the brand applies to decks, documents and the web, written so anyone on your team can follow them.
TemplatesReady-to-use templates for the materials your team makes most, such as pitch decks, one-pagers and proposals.
Files you keepEvery logo, template and guideline file is delivered to your team and belongs to your firm.
Ways to work with us

On its own, or alongside a website.

Your current site keeps running. You get the full system, guidelines and templates, and the site can take on the new look whenever you are ready.

See website design
Brand identity on its own
Positioning, messaging and the full visual system
Guidelines for decks, documents and the web
Templates your team can use right away
Web guidelines ready for your current site or a future one
How it runs

From what you stand for to the templates your team reuses.

  1. 1 Positioning We interview the people leading the brand at your firm, then agree in writing who you serve and why clients pick you.
  2. 2 Look and voice You see two or three directions side by side, pick one, and we refine it with your team.
  3. 3 Guidelines We write the rules down with real examples, so a new hire can make an on-brand deck on day one.
  4. 4 Templates We build the decks and documents your team makes most, then walk them through using them.
Each stage is approved within your review process, including compliance where your firm needs it.
Questions

What firms ask about a new brand.

Yes. Many firms refresh the brand first and move the site over later. We include web guidelines so your current site, or a future one, can pick up the new look.

No. We can refine what clients already recognize or start fresh where the current look no longer fits. We’ll tell you which we’d recommend once we understand your firm.

The people leading the brand at your firm, plus whoever makes the final call. Compliance reviews the messaging where your firm needs it.

Priced as a flat fee engagement, after a short call about what you need.

Let's get to work

Does your brand still fit the firm?

If your firm has grown past the way it presents itself, let’s talk about what it should say and how it should look next.

Get Started